April 25th, 2013 — 12:01 am
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Article Excerpt from A Word Fitly Spoken ~ News Letter © C.L.
Mareydt d23
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A Word Fitly Spoken
A word fitly spoken is like
...
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April 18th, 2013 — 12:01 am
Q: I am so sick of all the spam that is sent to my business
email address. I spend an hour every morning just trying to sort
out the good email from the bad. I know I could just delete it
all, but I'm afraid I'll accidentally delete email that might be
important to my business. Short of unplugging my computer,
what's the best solution for dealing with spam?
A: I feel your pain. I, too, miss the good old days when the
only time you'd spend an hour dealing with spam was trying to
pry it out of ...
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April 11th, 2013 — 12:01 am
Sure, you know how to handle email. You're probably flooded with
the stuff and deal with it as effectively as you can. But is
this good enough?
Maybe, but I sure get a lot of email that completely ignores
well established rules. And even defies common sense. Here are
my pet peeves.
Line Length:
A line of 80 characters is about twice as hard to read as one
of 65. My reader window is set to accommodate 65 character
lines. Send me 80, and 15 or more will wrap to a second line.
Ugly. And hard to ...
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April 4th, 2013 — 12:01 am
E-mail marketing works, there's no denying it. Its key advantage
over other Internet marketing methods is that it enables you to
contact the customer instead of forcing the customer to contact
you. This ability is especially useful when something that your
customers need to know as soon as possible has happened. Whether
you've just released a new product or decided to cut your prices
by 10%, the fastest way to spread the word is via E-mail.
However, unless you want to give your company a bad ...
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March 28th, 2013 — 12:01 am
Here is a simple little method you can use anytime you need
money.
For example, this week I've made $6350.00 with it so far. I'll
show you in this article exactly how I made that money.
Last month I made $13,000 in 2 week using it. It's so simple,
it's almost laughable, as most of my marketing methods are.
Here is my fast cash promotion method. It's only two steps.
Step One: Compile an "opt-in" list
Step Two: Email my offer to your opt-in list
If you don't already have an opt-in list, then ...
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March 21st, 2013 — 12:01 am
If you speak to most marketing experts, they'll tell you one of
the ways to get your prospects to buy from you, is by tapping
into their "fear of loss". But if you're a REALLY smart
marketer, before you do start figuring out "what" to "hook" your
prospects with, you're making sure you're speaking to the right
audience first.
Because if you're not, even the best hook in the world, will be
wasted.
Here's the deal:
One of the first things I'll tell clients of mine is that
usually, marketing into ...
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March 14th, 2013 — 12:01 am
150 Words and Phrases That Sell Like Crazy
(C) Stuart Reid
As most marketers will tell you it's not how many visitors you
get, but it's how many visitors you convert to buyers that count.
And the one main factor in turning these visitors into customers
is the quality of the sales copy at your site.
Many marketers will also tell you they are constantly learning.
And they keep a `swipe file` of previous ads, headlines, and
other snippets that are proving to work.
Here we present a quick list of ...
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March 7th, 2013 — 12:03 am
Let's face it ' a lot of web pages and web sites out there could
use a little improvement in the copywriting department!
From boring prose to bad sentence structure, from poor logic to
inadequate copy optimization, I've seen it all. And this is what
your customers are reading as they jump on to your site! If they
have to sludge through bad writing, they will get a negative
feeling about your product or service. Is this the impression
that you want them to have? Definitely not.
The bottom line ...
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February 28th, 2013 — 12:01 am
Sales letters, sent via e-mail or snail mail, are an effective
and inexpensive way to get your message out. Even if your letter
goes out to thousands of people, it can give the feel of a
personal communication ' IF you write it in a direct and
conversational tone.
To get your creative juices flowing, here are five tried and
true formulas that can work for either e-mail or printed letters.
1. Tell a story ' from either your point of view or a customer's.
Example: '"When I started my own ...
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February 21st, 2013 — 12:01 am
From the perspective of a business owner, webmaster, or
marketing manager, the change exhibited by the Internet is
profoundly exciting, yet profoundly disturbing. The information
(and misinformation and disinformation) it offers, the business
benefits it promises, and the rules it is governed by change at
such a rapid rate that it's almost impossible to keep up.
These changes have led to a growing appreciation of the value of
quality web copy. This appreciation has, in turn, led to an
influx ...
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