A Word Fitly Spoken ~ Destiny

April 25th, 2013 — 12:01 am
You have permission to publish this article electronically or in print, free of charge as long as the by-lines and resource box are included. A courtesy copy of the publication would be appreciated sent to email address listed after the article. Thank You. __________________________________________________________ Article Excerpt from A Word Fitly Spoken ~ News Letter © C.L. Mareydt d23 __________________________________________________________ A Word Fitly Spoken A word fitly spoken is like ...
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Small Business Q & A

April 18th, 2013 — 12:01 am
Q: I am so sick of all the spam that is sent to my business email address. I spend an hour every morning just trying to sort out the good email from the bad. I know I could just delete it all, but I'm afraid I'll accidentally delete email that might be important to my business. Short of unplugging my computer, what's the best solution for dealing with spam? A: I feel your pain. I, too, miss the good old days when the only time you'd spend an hour dealing with spam was trying to pry it out of ...
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EMAIL FOULUPS

April 11th, 2013 — 12:01 am
Sure, you know how to handle email. You're probably flooded with the stuff and deal with it as effectively as you can. But is this good enough? Maybe, but I sure get a lot of email that completely ignores well established rules. And even defies common sense. Here are my pet peeves. Line Length: A line of 80 characters is about twice as hard to read as one of 65. My reader window is set to accommodate 65 character lines. Send me 80, and 15 or more will wrap to a second line. Ugly. And hard to ...
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Building an E-mail Address Database

April 4th, 2013 — 12:01 am
E-mail marketing works, there's no denying it. Its key advantage over other Internet marketing methods is that it enables you to contact the customer instead of forcing the customer to contact you. This ability is especially useful when something that your customers need to know as soon as possible has happened. Whether you've just released a new product or decided to cut your prices by 10%, the fastest way to spread the word is via E-mail. However, unless you want to give your company a bad ...
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How I made $6,350 in 4 days using a simple method anyone can

March 28th, 2013 — 12:01 am
Here is a simple little method you can use anytime you need money. For example, this week I've made $6350.00 with it so far. I'll show you in this article exactly how I made that money. Last month I made $13,000 in 2 week using it. It's so simple, it's almost laughable, as most of my marketing methods are. Here is my fast cash promotion method. It's only two steps. Step One: Compile an "opt-in" list Step Two: Email my offer to your opt-in list If you don't already have an opt-in list, then ...
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What Most People Overlook When Using "Fear Of Loss" As Their

March 21st, 2013 — 12:01 am
If you speak to most marketing experts, they'll tell you one of the ways to get your prospects to buy from you, is by tapping into their "fear of loss". But if you're a REALLY smart marketer, before you do start figuring out "what" to "hook" your prospects with, you're making sure you're speaking to the right audience first. Because if you're not, even the best hook in the world, will be wasted. Here's the deal: One of the first things I'll tell clients of mine is that usually, marketing into ...
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150 Words and Phrases That Sell Like Crazy

March 14th, 2013 — 12:01 am
150 Words and Phrases That Sell Like Crazy (C) Stuart Reid As most marketers will tell you it's not how many visitors you get, but it's how many visitors you convert to buyers that count. And the one main factor in turning these visitors into customers is the quality of the sales copy at your site. Many marketers will also tell you they are constantly learning. And they keep a `swipe file` of previous ads, headlines, and other snippets that are proving to work. Here we present a quick list of ...
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Fixing Bad Web Site Copy

March 7th, 2013 — 12:03 am
Let's face it ' a lot of web pages and web sites out there could use a little improvement in the copywriting department! From boring prose to bad sentence structure, from poor logic to inadequate copy optimization, I've seen it all. And this is what your customers are reading as they jump on to your site! If they have to sludge through bad writing, they will get a negative feeling about your product or service. Is this the impression that you want them to have? Definitely not. The bottom line ...
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5 Ideas for Writing Effective Sales Letters

February 28th, 2013 — 12:01 am
Sales letters, sent via e-mail or snail mail, are an effective and inexpensive way to get your message out. Even if your letter goes out to thousands of people, it can give the feel of a personal communication ' IF you write it in a direct and conversational tone. To get your creative juices flowing, here are five tried and true formulas that can work for either e-mail or printed letters. 1. Tell a story ' from either your point of view or a customer's. Example: '"When I started my own ...
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10 Things to Expect from Your SEO Copywriter

February 21st, 2013 — 12:01 am
From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation and disinformation) it offers, the business benefits it promises, and the rules it is governed by change at such a rapid rate that it's almost impossible to keep up. These changes have led to a growing appreciation of the value of quality web copy. This appreciation has, in turn, led to an influx ...
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